I don’t care about equestrian competition but this is pretty amazing.

July 12, 2008

Game-ism’s most recent post is about Nike’s designs for this summer’s Olympics, and there’s a lot of really cool stuff there, including the Ippeas—a riding boot designed by Nike, drawing from motocross, track & field, and other sports’ designs. It’s pretty fascinating how Nike applied contemporary design to a very traditional sport:

(Sorry that the video starts automatically. Hopefully you’ve got Flashblock installed.)

There are a ton of other fascinating designs on the Nike Labs site (you can scroll through them all on the bottom of the screen, and click for more details and designer videos—much bigger than the one I’ve embedded here). Great way to waste half an hour.

Posted in Etc