Feb 262007
Nike Commissions a Rap Song in Honor of Its Air Force 1 Shoe. Um… again? How many songs about Air Force Ones does Nike want? And isn’t it a lot less cheesy when you don’t have to bribe someone to record one? And is there any way that the new one, KRS-One or not, is better than Nelly’s game-changing ode to materialism? Granted, the new song has some heavy hitters working on it:
To recognize the 25th anniversary of its Air Force 1 sneaker, the company commissioned a song from some prominent hip-hop musicians: the producer Rick Rubin and the rappers Kanye West, Nas and KRS-One. It also paid for a remix by D J Premier that features the rapper Rakim. The song, “Better Than I’ve Ever Been,” has been available on iTunes since Tuesday.
But it’s just going to reek of inauthenticity. I’ll be very surprised if this song goes anywhere. That said, if it’s good I don’t have any problem with it. The world could always use more good music.
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