Who are the ad wizards who thought up this one?

Sorry to keep writing about sports, but sometimes I can’t help myself.

Cory Lidle, the Yankees pitcher who died when a small plane he was piloting crashed into a Manhattan building last week, was buried yesterday.

As the 45-minute outdoor service in Covina, Calif., began, three planes similar to the one Lidle owned flew over the crowd before disappearing into dark gray clouds. “Everybody was doing fine until the planes went over,” said Randy Wolf, Lidle’s teammate with Philadelphia.

Um, yeah. That’s like having a phalanx of limos speed past Princess Diana’s funeral. Or the Olympic downhill skiing team at Sonny Bono’s. Just a horrible, horrible idea. They might as well have closed with “The Day the Music Died.”