When my iPod broke a few days ago, I went to the Apple store to get it replaced. While I was there, I checked out the hardware, and I gotta say–I don’t want any of it.
Let’s back up a little bit. First of all, I’ve used Windows/DOS PCs for essentially my entire computing life. I spent one summer working on a Mac (a year or two before OSX) and enjoyed it, for the most part, but up til now it’s safe to say that I’ve never been any more than an excellent candidate for Apple’s “Switch” campaign. But that’s just it, I really am an excellent candidate. I’m not a gamer, and I’m not committed to any Windows-only software. I use my computer to watch movies, listen to music, observe the internet, and write stuff.
Now, there’s no real reason why I can’t do all of these things just as well on a Mac, and generally speaking it seems probable that at least some of those tasks would work better. Some extremely interesting developments in the last year or so have made Macs a lot more appealing to me: 1) They switched to Intel processors, opening the door to better performance and to: 2) They made it easy to install Windows on a Mac, and 3) They seem to have decided to make music and video playing a major selling point for their hardware (introducing video playing on the iPod, a short-term solution that’ll be permanently solved by the inevitable videoPod or whatever they decide to call the widescreen pocket video player they release in the next year; bundling a remote with every computer they sell; getting ready to start vending movies through iTunes). OSX is extremely interesting to me, and seems like a great combination of a powerful, versatile, and stable infrastructure with a simple and intuitive user interface on top of it. Especially now that it’s effectively compatible with Windows, it’s easy to see the upside of switching from Microsoft’s platform to Apple’s.
So anyway, at some point I’m going to give an Apple computer a shot. But, even if I could afford it right now, there’d be no chance of my buying any of Apple’s current line. Why?
- Expertise.
Windows has a number of major weaknesses–it’s vulnerable to viruses; it’s prone to memory leaks; the OS and a lot of the software written for the OS are bloated and slow and filled with unnecessary functionality; the surfeit of hardware meant to be compatible with Windows means that installing almost any new device is an exercise in frustration; the system inexplicably crashes, relatively speaking, all the time–but I am extremely familiar with those weaknesses and, for the most part, know how to fix them when they come up. This is an idiotic reason not to switch–it boils down to, “I know how to deal with the myriad deficiencies of my Model-T, so I’m going to pass on that Civic”–but it’s a very real emotional hurdle that anyone who’s worked with Windows for their entire adulthood finds difficult to clear.
- Choice
If I want a Mac, I have very few options. Both in terms of the actual computer (two types of laptop, two or three types of desktop… enjoy the variety!) and the options offered with those computers (want a different video card with your Mac Mini? Too bad). Now, it’s plausible that, thanks to the switch to Intel-based hardware, sometime soon I’ll be able to swap the internals relatively easily. But if you think Apple is likely to increase your choice of computer (either by introducing a bunch of new computer models or licensing its OS to anyone else), you’ve got to see this sweet bridge I’m selling in New York.
- Individuality
Look, there was a time when buying a Mac meant you were smart and creative and cool. But that time is long gone. If there’s any doubt about how Apple feels about expressing your personality through your devices, consider the fact that their introduction of black iPods and MacBooks doubled the color options for those products (to two, for those of you who haven’t been counting). At this point, Apple has become a purveyor of the same kind of individuality as Urban Outfitters. In other words, thoughtless conformity with a phony uniqueness that really identifies you as, not just part of the crowd but deluded about it as well. I hate the commoditization of individuality (see also: the Gap, MTV, MySpace), and Apple is about as good at convincing its customers that they are expressing themselves as any multi-national syndicate.
Of course, being a true individual means looking past how a purchase will make you look and actually considering what the best product for you is, but still–I’d much rather be one of millions of contented Dell owners than one of millions of Mac owners, each of whom believes he or she is a delicate flower.
- Stubbornness
Apple has quietly supported two-button pointing for a long time, but they refuse to institutionally admit the obvious superiority of the feature by including it in their own laptops. That’s right, their lovely trackpads are crippled by their single button. They finally buckled with the Mighty Mouse, but I tried it out and the purported multi-button functionality is awkward and weird. Just include two buttons, Apple!
I mention all of this not because the single button mouse is keeping me from switching, but rather because this is symptomatic of a serious problem Apple has–they have a “my way or the highway” attitude that trickles all the way down from Steve Jobs to, I imagine, the lucky janitor who had to sign a 20 page Do Not Disclose agreement before he could start cleaning up after Apple’s insular computer engineers. Don’t get me wrong, lots of companies act like this. But before I buy into Apple’s hardware monopoly I want to be sure that they’re actually looking to improve their products in ways that benefit me.
- Products
Okay, let’s get specific about Apple’s current offerings:
- MacBook:
Man, I thought I would love this machine. I mean, if I needed a laptop right now I would have probably already ordered the MacBook. But it’s worthless! It’s way too heavy, and the screen is a disastrous size–too small for serious computing, and too big for true portability. It tries to straddle the divide between portability and usability, but ultimately I think it fails on both counts. The worst part about this is that Apple replaced the 12″ iBook and PowerBook with the MacBook, meaning they don’t offer a single truly portable laptop anymore. Huge mistake, unless they’re quietly paving the way for a new ultraportable (not out of the realm of possibility). I did like the keyboard, though–it’s built like an old-school calculator, with buttons rather than keys. I can see how it might rub people the wrong way, but I suspect once you get used to it it’s fun to use.
- MacBook Pro:
Good looking device, no question, and specs-wise I’m sure it’s up to any computing I might want to do. But it’s massive, especially the seventeen inch model. I guess I just don’t understand why people buy these huge desktop-replacement laptops. Isn’t the whole point of these things that you can bring them with you everywhere? If you want a sweet computer to sit under your desk but still be able to access your documents elsewhere, save yourself a thousand bucks and get a desktop model and a thumbdrive to save your documents on. And if portable computing is that important to you, you’d probably be better off with an actually portable computer. Am I crazy here? All I know is that I love my 12″ screen, 4.1 pound laptop and would be extremely reluctant to “upgrade” to anything bigger or heavier.
- Mac Mini:
This one’s tempting, but it’s a little too expensive and way too limited in terms of expansion. Still, I suspect that once Apple makes some strategic adjustments, this will be the model everyone buys as the centerpiece to their entertainment centers, and I can certainly imagine myself doing the same thing someday. Emphasis on someday.
- iMac:
When I have to recycle my computer, I don’t want to have to toss out a beautiful seventeen inch widescreen LCD at the same time.
Still, sooner or later Apple is going to release a compact Intel-based computer that runs or emulates Windows. It’ll be optimized for the things I need (media storage/playing, seamless networking, lookin’ good). And that computer will let me right click. And, price-wise, it’ll compare favorably with anything else on the market. And I’ll buy it.
But that hasn’t happened yet. And I’m not holding my breath, either.
Also, in other wonderful news, Futurama (the show behind my iPod’s inscription and this very blog’s mantra) is coming back to television! In two damn years, but still, that’s pretty awesome. And you know the writers have a lot of ideas that they thought of as soon as the show got cancelled, so expect excellence and hilarity! Of course, there’s a dark side to this news–my once-authoritative Futurama DVD collection is officially incomplete. Sad face. I wonder how this news affects the theoretically-upcoming Futurama movie(s). (Thanks for the link, thebestmarkever!)
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