Although AT&T’s name will live on after its acquisition by SBC, its famous logo is poised for retirement. Designed by Saul Bass, the AT&T logo is one of the most recognizable in the world. It was kind of a big deal. As that article from the Design Observer notes, Bass’s creation deserves to be remembered, even as it is obsoleted.
For a look back at Bell/AT&T’s logo history, check this page. And, seriously, if you are interested in design at all, you should definitely take a gander at that.
[kottke]
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